Superior Hotel Management Services
Marshall Hotels & Resorts is a successful hotel management company that deploys only professionals of the highest caliber across all disciplines of the industry; Revenue, Operations, Accounting and Construction.
Revenue is the lifeblood of the hotel in today's hyper competitive hospitality landscape. Utilizing proprietary, as well as, industry standard tools and metrics, the Marshall Hotels & Resorts. Revenue team is successful in managing assets by evaluating each market and property to determine a unique value proposition identifying our customer and most importantly, why they buy. Armed with this analysis, we utilize our superior training and proprietary management tools to ensure the local level sales effort is positioned for success; following up consistently to ensure Sales Actions Plans are being executed properly, resulting in superior top line production of profitable revenue and superior RevPAR performance against competitors.
Hotel Hospitality Management
Our commitment to continuous improvement, training, and cutting edge technology allows us to develop and maintain a superior sales force, an innovative approach to revenue management and profitability, and supports our ability to deliver consistent RevPAR growth across our portfolio.
The Operations division ensures the highest level of Guest Satisfaction at all Marshall Hotels & Resorts properties, as well as superior profitability. Utilizing strategic partnerships developed over our 30 year history, Marshall is able to leverage the strength of our portfolio to impact purchasing to our client's benefit. Marshall's highly experienced Operations team, utilizing our proven training and management systems ensure that the local level talent is properly versed in delivering superior Guest Experiences and Profit & Loss statements – both from a Marshall and a property owner perspective.
Our commitment to improving asset value through superior financial performance dictates that we continuously identify new opportunities, innovation and technology impacting the Guest Experience from reservation origin through post-stay follow up, and proactively engage with both our clients and guests to ensure transparent communication and alignment of goals and approach. Marshall's Operations professionals consistently perform Quality Assurance Assessments, in both branded and independent environments to ensure the highest standards and levels of execution are consistently delivered.
Sales, Marketing and Revenue Management
The Sales, Marketing and Revenue Management Team maximizes revenue opportunities while delivering the greatest results for our owners. We do so by analyzing our competitive environment, fully qualifying our accounts, managing our market mix, maximizing RevPAR while developing staff and enhancing skills. We provide training, tools and resources while delivering value and service to our customers.
Properties are guided by our team in many areas:
- Digital Advertising & Social Media Support
- Dedicated Corporate eCommerce Support
- Industry Trends and Best Practices
- Brand Liaison
- Search Engine Marketing & Display Advertising
- Social Media Strategy & Best Practices
- Reputation Monitoring and Management
- Ongoing Training and Informational Webinars.
We provide owners with Weekly Sales Activity Reports, Quarterly Sales and Revenue Management Reports, Property Visit and Recommended Actions Reports, Sales Team Assessments and Professional, Development Recommendations, as well as Smith Travel Research (STR) Analyzer.
Accounting and Finance
The Finance Team of Marshall Hotels & Resorts uses time-tested systems, strong internal controls, established accounting principles and cutting-edge reporting technologies to deliver real-time financial reporting to our clients and our internal teams. Our unique management approach allows our Revenue and Operations teams to adjust focus and strategy as needed to ensure the intended end-result.
Employing our Centralized Accounting Services ensures consistency in execution of transactions, uniform reporting and analysis supported by the current (10th revised edition) of the Uniform System of Accounts for the Lodging Industry, and timely reporting of financial performance against agreed upon objectives.
Our experienced Accounting team can interpret and deliver actionable financial intelligence across brands, geographic regions and hotel type, ensuring that best financial practices are consistently deployed and refined to guarantee proper cash management, maximum profitability, and ultimately, improved property value based on superior financial performance.
New Construction to Renovations
An industry leader for over 30 years in hotel development and construction management, MHR offers cost-effective hotel development, design and project management solutions for new construction hotels or renovation projects. Our construction management team provides cutting-edge services on ground-up development of new hotel construction and renovation of properties to ensure outstanding return-on-investment for our hospitality partners. Our expert team manages hotel construction projects from conception to completion.
Hotel Development Experts - Our hotel construction management team, lead by construction president Mike Getzey, guides you through the hotel development process with comprehensive planning that considers budgets, schedules and your bottom line. MHR provides a wide range of development services, including due diligence, entitlements, planning, program development, design management, construction scheduling, and consulting.
Hotel Construction Management Services - Once our team determines construction or renovation goals, we provide expert coordination of hotel architects, construction contractors, designers and vendors to ensure excellent product at maximum value. Our company's extensive brand experience, combined with hotel engineering and property services expertise, gives us the tools to negotiate the cost and time requirements of franchise quality reviews and property improvement plans. Construction Management services include:
- Site Selection
- Due Diligence
- Planning & Program Development
- Design Management Services
- Bid Phase Services
- Construction Services
- Branding Analysis
- Architect & Contractor Selection
- Project Management
- Procurement (FF&E, Equipment, Operating Supplies)
- Pre-Opening Coordination
- Consulting Services
The following hotels have been opened by Marshall Hotels & Resorts over the past six years in which the firm has been involved in construction management functions and/or pre-opening services:
- Hampton Inn & Suites Virginia Beach, VA
- Four Points Times Square New York, NY
- Four Points Soho New York, NY
- Fairfield Inn New York, NY
- Hampton Inn Soho, New York, NY
- 19 Atlantic Hotel Virginia Beach, VA
- Fairfield Inn Long Island City, NY
- Hilton Garden Inn Riverhead, NY
- Four Points Philadelphia, PA
- Fairfield Inn 5th Avenue, NY, NY
- Hampton Inn & Suites Ephrata, PA
- Hampton Inn Farmville, VA
- Hampton Inn Fredericksburg, VA
- Sheraton Brooklyn, NY
- Fairfield Inn Chelsea New York, NY
- Best Western Brooklyn, NY
- Fairfield Inn & Suites Brooklyn, NY
- Hampton Inn & Suites Manheim, PA
- Hampton Inn & Suites Coal Center, PA
Hotels in which MHR have been completely responsible for construction management from
the Ground Up:
- 130 room Hotel Indigo Baltimore, MD
- 100 room Staybridge Suites Baltimore, MD
- 150 room Hampton Inn, Salisbury, MD
- 96 room Comfort Inn Salisbury, MD
- 121 room Hampton Inn & Suites Fredericksburg, VA